Imagine Me and You

The facelifted Ford Focus Sedan Mk.II

This car didn't have an easy life at first. When Ford launched it in Brasil, it didn't sell well.
I don't need to say the Focus is a damn good car, but its competitors (Corolla and Civic) have a good fame of unbreakable machines. And people 'round here give those two japs a lot of "status".

But Toyota and Honda started to ask more money for those willing to buy a car. Ford didn't follow, and later the Focus was getting more attention from buyers. Eventually its sales got better.
...Corolla and Civic still dominate our 'medium-size sedans' market, alongside the Kia Cerato.

_{One of my favourite ads is this [link] aired when Ford launched the Mk.II Focus in Brasil}